Many things have been written about SWOTs, so I won’t take up a lot of space here. However, I will always do them for each identified competitor while executing a competitive analysis.
There are great, more detailed, descriptions about SWOTs over at QuickMBA and Wikipedia you can check out – both are really good.
Running this analysis for each of your identified competitors usually yields some excellent, and thoughtful, details. Even discussing the outcomes with your management team or peers can be helpful – you may discover (or think of something) your competition will probably look to do, which can certainly contribute to you making the best, and most appropriate, product decisions.
Of course, all questions are welcome and I hope folks find this helpful. I’m happy to answer any questions anyone may have about how to properly fill in a SWOT, so drop me a line!
I’ve put together a some pretty simple templates to help get you started – both in a document format and presentation / slide format. You can also download both in a ZIP file.
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