Comments on: Rolling Out Major Changes http://writethatdown.com/archives/2009/03/rolling-major Start-up Product Management Fri, 11 Dec 2009 21:09:09 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Adam Bullied http://writethatdown.com/archives/2009/03/rolling-major/comment-page-1#comment-8021 Adam Bullied Sat, 07 Mar 2009 04:02:15 +0000 http://writethatdown.com/?p=556#comment-8021 In my experience, B2B. However, they both tend to evolve over time and are<br>different depending on the company. Early stage b2b will tend to adopt the<br>process they need more rapidly due to their client base.<br><br>For example, if you are working with a Disney or a GE or other<br>enterprise-level client, you need to be somewhat more fastidious when it<br>comes to releases than you would for a consumer-based web app. That's their<br>expectation. Wheres with consumers, you can sometimes be a little bit more<br>flex; especially when it comes to free web apps.<br><br>The importance of the communication doesn't change, though. Just the nature<br>by which it evolves over time - and the level of detail / extensiveness<br>that's required for the audience of the business. In my experience, B2B. However, they both tend to evolve over time and are
different depending on the company. Early stage b2b will tend to adopt the
process they need more rapidly due to their client base.

For example, if you are working with a Disney or a GE or other
enterprise-level client, you need to be somewhat more fastidious when it
comes to releases than you would for a consumer-based web app. That's their
expectation. Wheres with consumers, you can sometimes be a little bit more
flex; especially when it comes to free web apps.

The importance of the communication doesn't change, though. Just the nature
by which it evolves over time – and the level of detail / extensiveness
that's required for the audience of the business.

]]> By: Tom Grant http://writethatdown.com/archives/2009/03/rolling-major/comment-page-1#comment-8020 Tom Grant Sat, 07 Mar 2009 01:48:06 +0000 http://writethatdown.com/?p=556#comment-8020 Adam, do you think that the list of people with whom you have to communicate is better defined in B2B or B2C? Adam, do you think that the list of people with whom you have to communicate is better defined in B2B or B2C?

]]> By: Adam Bullied http://writethatdown.com/archives/2009/03/rolling-major/comment-page-1#comment-7432 Adam Bullied Fri, 06 Mar 2009 20:02:15 +0000 http://writethatdown.com/?p=556#comment-7432 In my experience, B2B. However, they both tend to evolve over time and are<br>different depending on the company. Early stage b2b will tend to adopt the<br>process they need more rapidly due to their client base.<br><br>For example, if you are working with a Disney or a GE or other<br>enterprise-level client, you need to be somewhat more fastidious when it<br>comes to releases than you would for a consumer-based web app. That's their<br>expectation. Wheres with consumers, you can sometimes be a little bit more<br>flex; especially when it comes to free web apps.<br><br>The importance of the communication doesn't change, though. Just the nature<br>by which it evolves over time - and the level of detail / extensiveness<br>that's required for the audience of the business. In my experience, B2B. However, they both tend to evolve over time and are
different depending on the company. Early stage b2b will tend to adopt the
process they need more rapidly due to their client base.

For example, if you are working with a Disney or a GE or other
enterprise-level client, you need to be somewhat more fastidious when it
comes to releases than you would for a consumer-based web app. That's their
expectation. Wheres with consumers, you can sometimes be a little bit more
flex; especially when it comes to free web apps.

The importance of the communication doesn't change, though. Just the nature
by which it evolves over time – and the level of detail / extensiveness
that's required for the audience of the business.

]]> By: Adam Bullied http://writethatdown.com/archives/2009/03/rolling-major/comment-page-1#comment-7683 Adam Bullied Fri, 06 Mar 2009 20:02:15 +0000 http://writethatdown.com/?p=556#comment-7683 In my experience, B2B. However, they both tend to evolve over time and are<br>different depending on the company. Early stage b2b will tend to adopt the<br>process they need more rapidly due to their client base.<br><br>For example, if you are working with a Disney or a GE or other<br>enterprise-level client, you need to be somewhat more fastidious when it<br>comes to releases than you would for a consumer-based web app. That's their<br>expectation. Wheres with consumers, you can sometimes be a little bit more<br>flex; especially when it comes to free web apps.<br><br>The importance of the communication doesn't change, though. Just the nature<br>by which it evolves over time - and the level of detail / extensiveness<br>that's required for the audience of the business. In my experience, B2B. However, they both tend to evolve over time and are
different depending on the company. Early stage b2b will tend to adopt the
process they need more rapidly due to their client base.

For example, if you are working with a Disney or a GE or other
enterprise-level client, you need to be somewhat more fastidious when it
comes to releases than you would for a consumer-based web app. That's their
expectation. Wheres with consumers, you can sometimes be a little bit more
flex; especially when it comes to free web apps.

The importance of the communication doesn't change, though. Just the nature
by which it evolves over time – and the level of detail / extensiveness
that's required for the audience of the business.

]]> By: Tom Grant http://writethatdown.com/archives/2009/03/rolling-major/comment-page-1#comment-7431 Tom Grant Fri, 06 Mar 2009 17:48:06 +0000 http://writethatdown.com/?p=556#comment-7431 Adam, do you think that the list of people with whom you have to communicate is better defined in B2B or B2C? Adam, do you think that the list of people with whom you have to communicate is better defined in B2B or B2C?

]]> By: Tom Grant http://writethatdown.com/archives/2009/03/rolling-major/comment-page-1#comment-7682 Tom Grant Fri, 06 Mar 2009 17:48:06 +0000 http://writethatdown.com/?p=556#comment-7682 Adam, do you think that the list of people with whom you have to communicate is better defined in B2B or B2C? Adam, do you think that the list of people with whom you have to communicate is better defined in B2B or B2C?

]]> By: Adam Bullied http://writethatdown.com/archives/2009/03/rolling-major/comment-page-1#comment-7427 Adam Bullied Mon, 02 Mar 2009 15:50:20 +0000 http://writethatdown.com/?p=556#comment-7427 Totally agreed, Jennifer - great point. Totally agreed, Jennifer – great point.

]]> By: Adam Bullied http://writethatdown.com/archives/2009/03/rolling-major/comment-page-1#comment-7685 Adam Bullied Mon, 02 Mar 2009 15:50:20 +0000 http://writethatdown.com/?p=556#comment-7685 Totally agreed, Jennifer - great point. Totally agreed, Jennifer – great point.

]]> By: Jennifer http://writethatdown.com/archives/2009/03/rolling-major/comment-page-1#comment-7426 Jennifer Mon, 02 Mar 2009 15:11:50 +0000 http://writethatdown.com/?p=556#comment-7426 Over the years I too have had to use a "checklist" approach in making sure that all the relevant and interested parties that should be included in the communication, are in fact included.<br><br>However, I think you also need to consider that before you do ANY communication, not only do you need to consider what you are communicating and to whom, but HOW. It is not as simple as checklist. You need to make sure that you are using the medium and method to which that the market segment/audience will respond.<br><br>Failure to remember the HOW with the WHO and WHAT will still result in failure. Over the years I too have had to use a “checklist” approach in making sure that all the relevant and interested parties that should be included in the communication, are in fact included.

However, I think you also need to consider that before you do ANY communication, not only do you need to consider what you are communicating and to whom, but HOW. It is not as simple as checklist. You need to make sure that you are using the medium and method to which that the market segment/audience will respond.

Failure to remember the HOW with the WHO and WHAT will still result in failure.

]]> By: Jennifer http://writethatdown.com/archives/2009/03/rolling-major/comment-page-1#comment-7684 Jennifer Mon, 02 Mar 2009 15:11:50 +0000 http://writethatdown.com/?p=556#comment-7684 Over the years I too have had to use a "checklist" approach in making sure that all the relevant and interested parties that should be included in the communication, are in fact included.<br><br>However, I think you also need to consider that before you do ANY communication, not only do you need to consider what you are communicating and to whom, but HOW. It is not as simple as checklist. You need to make sure that you are using the medium and method to which that the market segment/audience will respond.<br><br>Failure to remember the HOW with the WHO and WHAT will still result in failure. Over the years I too have had to use a “checklist” approach in making sure that all the relevant and interested parties that should be included in the communication, are in fact included.

However, I think you also need to consider that before you do ANY communication, not only do you need to consider what you are communicating and to whom, but HOW. It is not as simple as checklist. You need to make sure that you are using the medium and method to which that the market segment/audience will respond.

Failure to remember the HOW with the WHO and WHAT will still result in failure.

]]>