Statistics
Product managers need to always remember this:
There are lies, damned lies, and statistics.
Too often, numbers will be used as the only basis for decision-making - or they will be held up as the guiding light of “what to do.” The wikipedia article actually sums this up rather nicely:
The statement refers to the persuasive power of numbers, the use of statistics to bolster weak arguments, and the tendency of people to disparage statistics that do not support their positions.
I’m not advocating a complete disregard of numbers / stats - but if you have them, make sure you also exercise common sense. And if you can at all, try to validate any larger choice or decision by talking to real users.
Sometimes, when users click on things it’s just users clicking on things.
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