Focus and Vision
The title of this post is so reflective of two key things that are necessary for success. But there are definitely some others. Leadership. And another biggie - making and committing to bets.
In order to really drive a company forward, it needs to have a vision. Say what you will about buzzwords, this is really important, because with a lack of vision, you really do have a bunch of people wandering around wondering what on Earth to do, and how they fit in.
But vision isn’t the only thing.
You need to provide the team / company with the open-area, big room ability to stay focused. They need to have flexibility to respond to the customers and the market, but don’t fire off so many projects that they can’t be effectively managed, and “crap” starts to squeak through the release door because people aren’t paying enough attention to the right things.
Make a bet. Base it on the vision. And the drive that thing to execute. Get the team rallied behind it, and put out quality product.
And when you get a team working all on the same goal (releasing a product for a specific purpose), it’s a beautiful thing to watch everyone react when it’s a success. No kidding.
But where does it all start? Defining vision based on an identified problem and market. This isn’t news here. I’ve been preaching this stuff for a while — all the way back to my Party of Four model.
If you don’t have that excitement going yet around a focused, crystal clear vision, get one going. Foster not only creativity and innovation and market attention, but also quality in your products and what you’re putting out the door.
