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	<title>Comments on: Effective Product Marketing</title>
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	<description>Start-up Product Management</description>
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		<title>By: angelia110</title>
		<link>http://writethatdown.com/archives/2007/05/effective-product-marketing/comment-page-1#comment-7880</link>
		<dc:creator>angelia110</dc:creator>
		<pubDate>Mon, 24 Aug 2009 03:16:08 +0000</pubDate>
		<guid isPermaLink="false">http://writethatdown.com/archives/2007/05/effective-product-marketing#comment-7880</guid>
		<description>&lt;h2&gt;&lt;strong&gt;Why UGG Boot is So Popular?&lt;/strong&gt;&lt;/h2&gt;&lt;br&gt;&lt;p&gt;&#160;&lt;/p&gt;&lt;br&gt;&lt;p&gt;&lt;a href=&quot;http://www.goodugg.co.uk/&quot; title=&quot;Ugg boots&quot; rel=&quot;nofollow&quot;&gt;Ugg boots&lt;/a&gt;, also spelled ugh boots and ug  boots, are a style of sheepskin boot, with wool as the inner lining and a  tanned outer surface worn by both men and women. &lt;strong&gt;Ugg boots&lt;/strong&gt; often have a  synthetic sole, although this is not universal. Uggs are popular with the  teenage set, worn by girls with mini skirts, leggings, and with jeans tucked  into the boots. &lt;a href=&quot;http://www.goodugg.co.uk/&quot; title=&quot;UGGS Boots&quot; rel=&quot;nofollow&quot;&gt;UGGS Boots&lt;/a&gt; are also popular with boys, wearing jeans or  tracksuit bottoms inside them most commonly. &lt;/p&gt;&lt;br&gt;&lt;p&gt;&lt;a href=&quot;http://www.goodugg.co.uk/&quot; title=&quot;UGG UK Sale&quot; rel=&quot;nofollow&quot;&gt;UGG UK Sale&lt;/a&gt;, In Australia and New Zealand,  sheepskin boots have long been popular with people in rural occupations, such  as sheep shearers, who have ready access to the raw materials,. Their  popularity increased as a result of World War I and World War II, when they  were popular with aviators, because of their need to keep warm in  non-pressurized planes at high altitudes. An exhibit of a WWI  aviator&#039;s outfit in the Canadian War Museum cites the term &quot;fug&quot;  boots. &lt;a href=&quot;http://www.goodugg.co.uk/ugg-classic-cardy-c-161.html&quot; title=&quot;UGG Cardy&quot; rel=&quot;nofollow&quot;&gt;UGG Cardy&lt;/a&gt;, Ugg Boots have also been popular with surfers and  competitive swimmers since at least the 1960s, for keeping warm while out of  the water. The terms ugg boots, ugh boots and ug boots have been used as  generic terms for sheepskin boots in Australia since 1950s and 1960s, when they  first appeared in advertising and other publications. &lt;/p&gt;&lt;br&gt;&lt;p&gt;&lt;br&gt;&lt;br&gt;  The natural properties of sheepskin results  in thermostatic benefits. Thick fleecy fibres on the inner part of the boots  allows air to circulate and keep the feet at body temperature. Synthetic and faux  fur boots do not have these properties and sheepskin boots are highly prized  for their effectiveness. &lt;a href=&quot;http://www.goodugg.co.uk/&quot; title=&quot;Ugg boots&quot; rel=&quot;nofollow&quot;&gt;Ugg boots&lt;/a&gt; are designed to be worn without socks in  order to maximize the benefits of sheepskin.&lt;/p&gt;&lt;br&gt;&lt;p&gt;Whatâ€™s more, &lt;strong&gt;This Yearâ€™s Hottest UGG Boots Style&lt;/strong&gt;--&lt;a href=&quot;http://www.goodugg.co.uk/ugg-bailey-button-c-178.html&quot; title=&quot;UGG Bailey Button&quot; rel=&quot;nofollow&quot;&gt;UGG Bailey Button&lt;/a&gt; Boots, is already starting to sell well. &lt;strong&gt;UGG UK Sale&lt;/strong&gt;,  it is not  a matter of if this style sells out, but how quickly. Every year people  procrastinate and then they can&#039;t find the Ugg Boots they want. So, Shop early  for the best selection.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>&lt;h2&gt;<strong>Why UGG Boot is So Popular?</strong>&lt;/h2&gt;
<p>&nbsp;</p>
<p>
<p><a href="http://www.goodugg.co.uk/" title="Ugg boots" rel="nofollow">Ugg boots</a>, also spelled ugh boots and ug  boots, are a style of sheepskin boot, with wool as the inner lining and a  tanned outer surface worn by both men and women. <strong>Ugg boots</strong> often have a  synthetic sole, although this is not universal. Uggs are popular with the  teenage set, worn by girls with mini skirts, leggings, and with jeans tucked  into the boots. <a href="http://www.goodugg.co.uk/" title="UGGS Boots" rel="nofollow">UGGS Boots</a> are also popular with boys, wearing jeans or  tracksuit bottoms inside them most commonly. </p>
<p>
<p><a href="http://www.goodugg.co.uk/" title="UGG UK Sale" rel="nofollow">UGG UK Sale</a>, In Australia and New Zealand,  sheepskin boots have long been popular with people in rural occupations, such  as sheep shearers, who have ready access to the raw materials,. Their  popularity increased as a result of World War I and World War II, when they  were popular with aviators, because of their need to keep warm in  non-pressurized planes at high altitudes. An exhibit of a WWI  aviator&#39;s outfit in the Canadian War Museum cites the term &quot;fug&quot;  boots. <a href="http://www.goodugg.co.uk/ugg-classic-cardy-c-161.html" title="UGG Cardy" rel="nofollow">UGG Cardy</a>, Ugg Boots have also been popular with surfers and  competitive swimmers since at least the 1960s, for keeping warm while out of  the water. The terms ugg boots, ugh boots and ug boots have been used as  generic terms for sheepskin boots in Australia since 1950s and 1960s, when they  first appeared in advertising and other publications. </p>
<p>

<p>  The natural properties of sheepskin results  in thermostatic benefits. Thick fleecy fibres on the inner part of the boots  allows air to circulate and keep the feet at body temperature. Synthetic and faux  fur boots do not have these properties and sheepskin boots are highly prized  for their effectiveness. <a href="http://www.goodugg.co.uk/" title="Ugg boots" rel="nofollow">Ugg boots</a> are designed to be worn without socks in  order to maximize the benefits of sheepskin.</p>
<p>
<p>Whatâ€™s more, <strong>This Yearâ€™s Hottest UGG Boots Style</strong>&#8211;<a href="http://www.goodugg.co.uk/ugg-bailey-button-c-178.html" title="UGG Bailey Button" rel="nofollow">UGG Bailey Button</a> Boots, is already starting to sell well. <strong>UGG UK Sale</strong>,  it is not  a matter of if this style sells out, but how quickly. Every year people  procrastinate and then they can&#39;t find the Ugg Boots they want. So, Shop early  for the best selection.</p>
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		<title>By: nick coster</title>
		<link>http://writethatdown.com/archives/2007/05/effective-product-marketing/comment-page-1#comment-1605</link>
		<dc:creator>nick coster</dc:creator>
		<pubDate>Wed, 09 May 2007 12:51:03 +0000</pubDate>
		<guid isPermaLink="false">http://writethatdown.com/archives/2007/05/effective-product-marketing#comment-1605</guid>
		<description>Hi Adam,
It is this challenge around role definition that is one of the biggest challenges for product management. Here in Australia we have been using some very clear definitions of roles within the product management domain. 
Product Marketer - responsible for identifying market opportunities and product selling points.
Product Planner - responsible for translating the market opportunity into a formal document that describes the customer problem that needs to be solved. It does NOT define the solution.
Product Architect - Responsible for finding solutions to the customer problems that are defined in the Product Planners document. 
These three roles bridge the space between marketing and product development. In most organizations that I have worked with the Product planner is completely missing. No-one really takes the time to research and focus on exactly what the end user wants and is willing to pay money to have. We assume (often badly) and go straight to creating a solution. 
We are running a training session on this in August in Sydney if any of you readers are interested. [http://www.brainmates.com.au/?page_id=48]
--nick coster
brainmates - product management people</description>
		<content:encoded><![CDATA[<p>Hi Adam,<br />
It is this challenge around role definition that is one of the biggest challenges for product management. Here in Australia we have been using some very clear definitions of roles within the product management domain.<br />
Product Marketer &#8211; responsible for identifying market opportunities and product selling points.<br />
Product Planner &#8211; responsible for translating the market opportunity into a formal document that describes the customer problem that needs to be solved. It does NOT define the solution.<br />
Product Architect &#8211; Responsible for finding solutions to the customer problems that are defined in the Product Planners document.<br />
These three roles bridge the space between marketing and product development. In most organizations that I have worked with the Product planner is completely missing. No-one really takes the time to research and focus on exactly what the end user wants and is willing to pay money to have. We assume (often badly) and go straight to creating a solution.<br />
We are running a training session on this in August in Sydney if any of you readers are interested. [http://www.brainmates.com.au/?page_id=48]<br />
&#8211;nick coster<br />
brainmates &#8211; product management people</p>
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