New People
There’s a lot of excitement when someone new joins a company.
For me, much of that comes from gauging the success of our products and associated halo to that point (docs, marcom, etc…). If someone fresh can figure out what it is we do, and what our products do based on our standard messaging and documentation, we must be on the right path.
The other element associated with this is, how should things be changed to make them more clear? What would have prevented the new hire from being confused? How can the materials and explanations be presented in a clearer way the next time round?
Chances are, if a new employee can’t figure out your products, your prospects and clients are having a hard time understanding them as well. Leverage the new resource to determine what can be improved and go forward from there.
