So, CES has been pretty awesome thus far.
It’s funny, from a product management standpoint the show has been super positive. The thing I’m noticing is that we are pretty far advanced, technology wise, within the digital music market. I’m finding that what we’re doing is now being understood by people pretty well, but they aren’t far enough advanced yet to articulate different, more advanced problems so we can shape our products to help solve them.
Everyone is really just starting to use and look for the products that we have to offer to the market right now.
I’m sure that in 1-2 years, given how fast digital music is growing up as a market, we’re going to be flooded with quality market data for ways in which we can help our customers and prospects succeed in different and new ways.
That’s exciting, no doubt. But to be on the wave right at the time when the problem is playing directly into what your products can do is super cool as well. It’s like the market is starting all play directly to your strengths.
Maybe it’s just the excitement of the show talking, but being able to see the product models and plans we’ve built come to fruition with real-life clients, and the positioning we’ve been working hard to refine and craft over the last few months truly working is a fantastic feeling.
{ 3 comments… read them below or add one }
Thanks for the show update. Have you had a chance to review any of your competitors at the show?
Picked up an iPhone?
Let me know when you are ready for a tool to manage all that feedback.
Hi Adam,
Greet to hear your review of the market, the show, and where MusicIP is in relation to clients.
Your comment about solving issues made me think of Christiansen book series “The Innovators Dilemma”. If you haven’t read it, the gist is that innovations often fail when they are aimed at solving customers problems rather than looking at new methods to expand the markets.
Check out the “Innovators Solution” if you haven’t read any in the series.
Pete -
The book sounds interesting, and I’ll have to take a look.
It’s an interesting concept, and one that works for market-driven products. You want to make sure you are using customer feedback in order to expand the market.
Of course, you don’t ever want to exclude customers – that’s the kiss of death. You can get so far off track and end-up creating products that are either a) not solving any kind of problem or b) being way too ahead of their time — all for the sake of innovation.
Nevertheless, I like reading about all points of view, so I’ll keep my eyes open for it!