I was at the Virgin Megastore this evening in Hollywood with my lovely wife. She purchased some new records, and was gracious enough to pick me up a copy of The Long Halloween. Yes, I’m a geek…but I digress.
As we were getting back in to our car after our walk (it was a freaking long walk) I picked out one of the records she bought and put it in to listen to on our way home. I asked her about the band, and where she had heard of them before — to which she replied that she hadn’t.
I had to ask, “how did you know it would be a good record?” She told me that she didn’t, and simply picked it up because she liked the look of it, and thought it would suit her style of music.
Turns out, it did. I think she’s amazing — being able to tell that a band will suit her style of listening by looking at cover art. I can’t even tell you where I am when I get 3 blocks away from our apartment…
I guess marketing can make sales superfluous after all.