Just Because It’s There
Always strive to make your products / communication / marketing / pricing / sales better. Always strive to make them the best they can possibly be. If you think they are perfect and can’t be changed, something is wrong and you’d better evaluate. Just because they are there doesn’t mean their working in the market.
A big part of my thinking and headspace is occupied by vision. It’s a strength. I tend to think in broad, high-level strokes and keep abstracting up — for example, I’ll visualize things in my head as really large building blocks and move them around. I find it works. At the end of that, I’ll take it down to an effective level of detail.
It’s crucial that your message is crystal clear. Know who you are selling to and start building offerings (a “product” is not always essential) around them and tweak as the need to is identified. And by tweak I don’t meant that you sit down every quarter to do a complete re-vamp. Especially in emerging markets, people can easily get confused - potentially even confusing your services / products / offering with your competitors. Make sure this does not happen.
Identify the vision, identify who it’s going to, clarify the objectives, and craft the message. And make sure that how clients are going to do business with you is in there somewhere too.
Above all else; make sure you keep it simple. It’s inevitable someone will think it’s a “bad idea” or “we should be doing something else”. Get the vision in place, sell people how it’s going to work and point at the objectives and make sure they are measured regularly.
You want the vision to become the de facto “thing” that everyone is pushing for and sticking behind - at least, in my brief level of experience to this point.
